Getting people to follow you is not about charisma. It’s about total commitment to your mission. People are infinitely more complicated than lemmings, but we share a tendency to follow leaders who are completely devoted to a cause greater than themselves. They may or may not be naturally charismatic, but their passion is magnetic – it draws us in and inspires us to pick up hammer, saw, or pen, roll up our sleeves and get to work alongside them.
Why Are We Gambling With America’s Future?
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