Upholding

'...creativity in the 21^st century has become a buzzword for pseudo-intellectuals, pseudo-entrepreneurs, and pseudo-artists who like to label themselves as “creative types” even though their level of commitment to their craft and their willingness to break from the herd is flimsy. TED and similar knowledge-hungry websites might be making it worse by attracting these individuals who, if it weren’t for the easy-to-digest science, wouldn’t care about their elusive creative genius. Or perhaps it is the Internet in general, where someone publishes an article about the “secrets to creativity” every hour.'