'....You have to endure about 45 seconds of self-aggrandising musical and graphic intro before the news reader even enunciates the headlines – which are then underscored by a soundtrack and punctuated with drumbeats. It’s like watching a musical. The whole panoply of melodramatic music, techno-wizardry and zooming shots serves only to impress the viewer with the over-riding importance of the messenger rather than the message. News readers no longer sit there in front of us and read the news out. Nowadays they have to get up and and pose at various times in front of the equivalent of sophisticated Powerpoint presentations...'
Niciun comentariu:
Trimiteți un comentariu